The History of HARIBO
stands for "Hans Riegel Bonn."
With a sack of sugar, a marble slab, a stool, a copper kettle and a
roller, Hans Riegel started HARIBO in 1920. Two years later, the "Goldbear"
was created. Goldbears are little colorful bears made from fruit gum. The
bears turned into a worldwide success and to this day are HARIBO's best
selling product. After the war, the business expanded, and in 1950,
already 1000 workers manufactured Goldbears and an ever increasing line
of products. Today, HARIBO is one of the best known and most loved
brands in the confectionary field. Today, HARIBO products are made at
eighteen locations all over Europe, and are being exported to millions
of HARIBO-lovers all over the world.
How are fruit gums
the nineteenth century, bakers and confectioners discovered that sugar
could be combined with the resin of an arcadia tree found in Africa,
Asia, and Australia. The cleanest and clearest gummi arabicum came from
Sudan in Africa. The resin was purified, boiled with sugar, fruits and
other flavorings were added, and the fruit gums were invented. They
became the ancestors of HARIBO fruit gums and jellies.
What's inside a fruit
secret: Fruit gums are made from a mixture of glucose syrup (which makes
them transparent), sugar and dextrose (which makes them sweet) and
gelatine (which makes them chewy.) Natural extracts of fruit give them
flavor and color.
So what's the secret?
lies in the exact proportion of ingredients and how HARIBO fruit gums
are made. Have you been disappointed when you could not find your HARIBO
and had to get another fruit gum which did not quite measure up? Most
HARIBO lovers will recognize a true HARIBO with their eyes covered,
simply by its unique texture and taste.
All natural colors.
People are rightly concerned about the safety of their food. Parents
want their children to eat wholesome and natural products. HARIBO
receives its colorful appearance from mother nature. The colors are made
with fruit preparations like blackcurrant, orange, lemon, elderberry, red
currants, grapes, passion fruit, mangoes, kiwis and more.
HARIBO is healthy.
The main ingredient of fruit gums, gelatine, contains no fat, not
carbohydrates. A half liter of plain gelatine contains only 40
kilocalories. Scientific studies show that gelatine can prevent joint
damage. Taken regularly (and once people eat HARIBO, they usually eat it
very regularly) HARIBO strengthens the skin and connective tissue.
HARIBO doesn't just taste good, it can make you look good, too!
HARIBO is very picky when it comes to quality. Most products of HARIBO
(and all HARIBO products imported by Sussland from Germany) carry the
Quality Award of the German CMA (Central Marketing Organization of the
German Agricultural Industries.) They also carry the golden DLG
Guetezeichen (Seal of approval) of the Deutscher Landwirtschaftsverband
(German Agricultural Association.) All HARIBO production sites in
Germany have been certified by TUV according to IFS (International Food
Standard.) Even more the reason why Sussland only imports HARIBO made in
Famous fans of HARIBO: Germany's last Emperor Wilhelm II said
that "HARIBO Goldbears are the best that had been created in the Weimar
Republic." Poet Erich Kaestner, scientist Alter Einstein, and Germany's
first Chancellor Konrad Adenauer needed Goldbears as inspiration and as
a source of energy for their work.
Haribo holds the world record for the longest serving spokesperson
advertising a brand. Thomas Gottschalk, the German television star and
celebrity, has been the face of HARIBO in Germany since 1991. This
earned HARIBO an entry in the Guinness Book of World Records.