The Land of Sweet Dreams

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Where the little bears come from
According to Wikipedia, HARIBO "is a very popular and well-known confectionery producer, founded in 1920 in Germany by Hans Riegel Sr.

The company headquarters are in Bonn and the name is an acronym for Hans Riegel, Bonn.

After Hans Riegel Sr. died during World War II, his son, also named Hans Riegel, took over the company. Haribo expanded its operations taking over many local sweet manufacturers in countries all over the world.

Today, Haribo is the biggest manufacturer of gummy and jelly sweets in the world, with its products mainly consisting of Gummi Bears, other jelly sweets and liquorice. There are five factories in Germany and 13 throughout the rest of Europe."


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The History of HARIBO

HARIBO - mit dem Goldbaerene zur Kultmarke. The Goldbear becomes a cult. Poster for exhibition at the Landesmuseum Koblenz, 2005HARIBO stands for "Hans Riegel Bonn." With a sack of sugar, a marble slab, a stool, a copper kettle and a roller, Hans Riegel started HARIBO in 1920. Two years later, the "Goldbear" was created. Goldbears are little colorful bears made from fruit gum. The bears turned into a worldwide success and to this day are HARIBO's best selling product. After the war, the business expanded, and in 1950, already 1000 workers manufactured Goldbears and an ever increasing line of products. Today, HARIBO is one of the best known and most loved brands in the confectionary field. Today, HARIBO products are made at eighteen locations all over Europe, and are being exported to millions of HARIBO-lovers all over the world.

How are fruit gums made? In the nineteenth century, bakers and confectioners discovered that sugar could be combined with the resin of an arcadia tree found in Africa, Asia, and Australia. The cleanest and clearest gummi arabicum came from Sudan in Africa. The resin was purified, boiled with sugar, fruits and other flavorings were added, and the fruit gums were invented. They became the ancestors of HARIBO fruit gums and jellies.

What's inside a fruit gum?  No secret: Fruit gums are made from a mixture of glucose syrup (which makes them transparent), sugar and dextrose (which makes them sweet) and gelatine (which makes them chewy.) Natural extracts of fruit give them flavor and color.

So what's the secret? The secret lies in the exact proportion of  ingredients and how HARIBO fruit gums are made. Have you been disappointed when you could not find your HARIBO and had to get another fruit gum which did not quite measure up?  Most HARIBO lovers will recognize a true HARIBO with their eyes covered, simply by its unique texture and taste.

vintage HARIBO posterAll natural colors. People are rightly concerned about the safety of their food. Parents want their children to eat wholesome and natural products. HARIBO receives its colorful appearance from mother nature. The colors are made with fruit preparations like blackcurrant, orange, lemon, elderberry, red currants, grapes, passion fruit, mangoes, kiwis and more.

HARIBO is healthy. The main ingredient of fruit gums, gelatine, contains no fat, not carbohydrates. A half liter of plain gelatine contains only 40 kilocalories. Scientific studies show that gelatine can prevent joint damage. Taken regularly (and once people eat HARIBO, they usually eat it very regularly) HARIBO strengthens the skin and connective tissue. HARIBO doesn't just taste good, it can make you look good, too!

DLG golden sealoCMA Seal of ApprovalCertified quality. HARIBO is very picky when it comes to quality. Most products of HARIBO (and all HARIBO products imported by Sussland from Germany) carry the Quality Award of the German CMA (Central Marketing Organization of the German Agricultural Industries.) They also carry the golden DLG Guetezeichen (Seal of approval) of the Deutscher Landwirtschaftsverband (German Agricultural Association.) All HARIBO production sites in Germany have been certified by TUV according to IFS (International Food Standard.) Even more the reason why Sussland only imports HARIBO made in Germany.

Famous fans of HARIBO: Germany's last Emperor Wilhelm II said that "HARIBO Goldbears are the best that had been created in the Weimar Republic." Poet Erich Kaestner, scientist Alter Einstein, and Germany's first Chancellor Konrad Adenauer needed Goldbears as inspiration and as a source of energy for their work.

HARIBO enter the Guinness Book of RecordsA world record. Haribo holds the world record for the longest serving spokesperson advertising a brand. Thomas Gottschalk, the German television star and celebrity, has been the face of HARIBO in Germany  since 1991. This earned HARIBO an entry in the Guinness Book of World Records.



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